The Best Laptop Ever Made

Marco Arment named the 2012-2015 MacBook Pro as the best in history and the pinnacle of Steve Jobs’ vision for the Mac: Everything else about this machine was an upgrade: thinner, lighter, faster, better battery life, quieter fans, better speakers, better microphones, a second Thunderbolt port, and a convenient new HDMI port. … It feels […]

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iPhone X: A Buttonless Future

Or not, according to Fastcodesign on a website that has an email sign up graphic overlapping its articles: You’re looking at a UX disaster, the result of eliminating what is probably the simplest, most intuitive form of navigation ever implemented in consumer electronics: the iPhone’s home button. The iPhone X replaces it with the mess […]

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jOBS – Inaccurate, Impressionistic but Satisfying

The indie portrayal of the life of Steve Jobs, ‘jOBS’, was recently premiered at Sundance as it readies for an April release. The Next Web reviewed the title’s impressionistic, yet apparently brilliantly acted portrayal of Jobs. It seems as if Kutcher does a superb job at replicating Steve’s unique mannerisms, which is really what I […]

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Criticising a Competitor is the Worst Way to Advertise

So, you have this brand new, spectacle of a product, it is bound to make you lots of money, and you now need to put money towards advertising it. You could highlight it’s features, what makes it a cut above the rest. You could even (if you don’t mind being slightly annoying, and portraying your […]

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