The Best Laptop Ever Made

Marco Arment named the 2012-2015 MacBook Pro as the best in history and the pinnacle of Steve Jobs’ vision for the Mac: Everything else about this machine was an upgrade: thinner, lighter, faster, better battery life, quieter fans, better speakers, better microphones, a second Thunderbolt port, and a convenient new HDMI port. … It feels […]

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iOS 9 to Focus on Stability Over Features: A Marketing Misstep?

9to5Mac, known for stellar sources, reports: For 2015, iOS 9 is going to include a collection of under-the-hood improvements. Sources tell us that iOS 9 engineers are putting a “huge” focus on fixing bugs, maintaining stability, and boosting performance for the new operating system, rather than solely focusing on delivering major new feature additions. Apple will also continue […]

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‘Macs are for Idiots’, said the Idiot

If the term ‘fanboy’ wasn’t so hated, I would say that this post is by a fanboy, about fanboys, and will be incredibly fanboyish. When I talk to people about technology, often there’s a strong vibe against Apple, and Macs[1], mostly from the geeks. They assume two things, Apple products are overpriced and their products […]

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Criticising a Competitor is the Worst Way to Advertise

So, you have this brand new, spectacle of a product, it is bound to make you lots of money, and you now need to put money towards advertising it. You could highlight it’s features, what makes it a cut above the rest. You could even (if you don’t mind being slightly annoying, and portraying your […]

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