Google’s process is quintessentially Google and happened in a quintessentially Google way. Larry Page mandated that there be a new design focus to get the ball rolling, but instead of micromanaging at every step he let his employees to do the rest — guided by an empowered, core team of designers. They organized themselves in a typically Google structure: cross-discipline, informal, but driven to achieve a goal.
While the Eric Schmidt era was perhaps best known for “don’t be evil,” Page’s Google might soon be defined by “don’t be ugly.”
When we say that Google is getting better at design faster than Apple is getting better at web services, we’re not slamming Apple, we’re giving a satisfied nod at Google. The design team at Google, while very seperate and sporadic, are so passionate about what they do, they’re making Google, who are famously bad at design, staggeringly good at it.
This great read from The Verge reveals just how far Google have come, and makes us really optimistic about the future. Jony Ive: hold tight.