Apple’s iWatch is Coming on September 9th

A Re/code report, from renowned John Paczkowski, has made it appear extremely likely—almost definite—that Apple will announce their much rumoured wearable device on 9th September, alongside the next generation iPhone.

The new device will, predictably, make good use of Apple’s HealthKit health and fitness platform. It will also — predictably — make good use of HomeKit, the company’s new framework for controlling connected devices — though it’s not clear how broadly or in what way.

While the device will clearly have a plethora of great features; will probably look fantastic, as Apple’s design team remains almost identical to when other category defining products like the iPhone and iPad were announced; and will be full of innovations; I worry that it won’t have the impact that Apple are used to.

We are in the era of ‘new’ Apple. An Apple that is far more open to change than it was under Steve Jobs, but it has yet to pull of a truly revolutionary product—a product that would force all its competitors to make a U-turn. We can’t criticise them for this as it has only been four years since the last time they made such an impact with the iPad, but I do hope that wasn’t the final time. I’m confident that their use of superlatives at the event will be accurate, but will a ‘magical’, ‘amazing’ and ‘gorgeous’ device be enough?

I’m scared. But also optimistic, as Apple’s team are as stand-out and unique as ever.