Thoughts On the Incredible New iPhone Advert…

The new iPhone advert is amazing. It shows a lot, in not very much time. Thought has gone into making this international, as one shot shows the camera app in Japanese, different languages are spoken, and worldwide cities are visited. The advert is also so real – it feels like these people are genuine iPhone users who have been followed around and captured in their daily business – few simulated screens in sight. The girl at the end is adorable, and makes the advert quite heartwarming too. And finally, immaculate attention to detail is there too, note the shutter sound at the end – brilliant.

Well done Apple. Well done Phil.

View the advert here.