It is becoming increasingly hard to justify Apple’s high price points. I have always responded to those claiming that Macs are overpriced by comparing them to the competition, lauding their reliability and build quality. The iPhone X is £999, but the Pixel 2 XL and Galaxy Note 8 are also highly priced at £799 and £869 respectively. But that is no longer an excuse.
While Google offers unlimited photo backups with the Pixel 2, and unlimited compressed photo backup to anyone, Apple still give just 5GB of free iCloud storage to all their users, no matter how many devices you own. This is barely enough to backup one device’s preferences, let alone someone’s collection of photos.
iPhone, including the £999 iPhone X, ships with a 5W power adapter. This is a phone that supports fast charging, but users will spend up to £75 on the adapters required to use this feature.
If you buy an Apple Watch Series 1, you get no power adapter at all. In the box is only a USB-A cable, meaning if you have purchased one of Apple’s high end MacBook or MacBook Pros at often over £2000, you need to spend an extra £15 to charge your Watch. In fact, with no iPhone or Watch do you get a USB-C cable or adapter, shunning a standard that Apple claim is the future.
Apple are a nearly trillion dollar company, with high R&D spending on products that will likely never see the light. They invest in diversity, charity, an incredible Headquarters, and manufacturing in the USA, so they aren’t tight. They are, however, user hostile, and to change that, they need to give up their pocket change.