Apple to Announce TV Streaming Service, Looks Underwhelming

The New York Post have an interesting scoop on the next industry Apple is set to enter:

The Cupertino, Calif., tech firm is making broadcast networks the centerpiece of its cable-killer TV app — and talks with all four networks are rapidly gaining momentum, The Post has learned.

“The platform is ready and it rocks,” said one source.

Apple’s discussions with ABC, CBS, NBC and Fox initially foundered over the tech giant’s desire to offer on the soon-to-launch service local live TV feeds streamed on any Apple device, sources said.

Could this be the cable-killer that will shake up the TV industry? I doubt it. True, the Apple TV is well priced and has the potential to be part of millions more homes if deals with major networks pass, but it doesn’t seem as big an opportunity as Apple Music was.

What I want to see, is an international subscription service which allows me to watch new TV from all the major networks and premium channels like HBO. Cable will die when we can stream any show we want, whenever we want, just like we can with music. “Local live TV feeds” doesn’t cut it, and is somewhat underwhelming.

Understandably that may take time as network politics and licensing is inherently complex, but I’d rather see that as an end goal, than have Apple celebrate a mediocre step that will benefit just a few in the US.

Maybe we’ll have to leave it to Netflix to reach that fantasy. They have previously had deals with networks to broadcast shows internationally, such as AMC’s Breaking Bad and Better Call Saul in the UK; I’m sure they can take this even further in the future.