iWatch to Ship After Christmas, But That’s Good

Re/code report, in regard to the upcoming Apple wearable:

It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping anytime soon,” said one. So when does Apple plan to ship its eagerly anticipated wearable? That’s not clear, but my understanding is that we’re unlikely to see it at retail until after the holiday season — think early 2015.

This is really good for Apple PR and marketing. Apple’s announcements are most exciting when a product is truly secret, such as the iPhone, iPad or Mac Pro. Leaks usually occur from the production line, so announcing a product before it even reaches that point means that the details remain under tight guard.

Of course, this can only happen when Apple announce a new product category, or any device that will not cannibalise one of Apple’s existing markets. The iWatch fits into this category, so I expect a genuinely riveting event on September 9th.